2018 Camp Fire Poster

Camp Fire – Paradise, California (2018)
Part of the Global Warming Awareness Poster Series
Design by Gianluca Franzese

It started as a painting — layers of gold leaf and glazed reds — an attempt to capture the raw energy of fire. But the memory of Paradise kept breaking through.
This poster was born from a fine art piece where I explored the visceral intensity of wildfire through fragmented forms and radiant colors — layers of yellow and white gold, washed in red, orange, and ash-gray. But as I painted, I kept thinking about the Camp Fire of 2018 — the deadliest wildfire in California’s history.

The fire tore through the town of Paradise, destroying more than 150,000 acres and leaving behind staggering loss. That reflection shaped this design: a tribute to the lives, homes, and landscapes lost — and a warning of the climate emergency accelerating around us.

It’s a visual record of a real climate disaster — an image designed to hold space for what happened, and what’s still happening.
Each piece is a reminder that these events didn’t come out of nowhere, and they won’t be the last — unless we remember.

Printed on synthetic 4533 press, this poster benefits from enhanced durability and color vibrancy. The advanced printing techniques ensure that the colors remain vivid and the material withstands various environmental conditions, making it ideal for long-term display and preservation.

Poster Size: 12 inches x 18 inches